HOW DOES METAVERSE WILL CHANGE THE LUXURY INDUSTRY?

To the question , we must then reflect on some of the best examples of the use of metaverse in the retail sector.

Below are some overviews of some top players in the metaverse for the retail sector.

• Ralph Lauren has taken the lead as a trailblazer into new digital markets. From dressing up Emojis to launching exclusive virtual experiences or debuting limited collections for Roblox and Zepeto avatar customers, the quintessential preppy fashion group is taking the metaverse by storm.
• Gucci recently launched The Gucci Vault Discord, which is expected to drive and foster open conversations about the metaverse’s future. It is believed that this will be the brand’s official server that will host its creative space and allow the smooth coexistence of the past, present, and future. The vault will also allow Gucgi creatives to explore new digital spaces and help filter some of the House’s vintage products and top designers.
• Louis Vuitton Well Like Gucci, Louis Vuitton is also heavily interested in the metaverse and has embraced it heavily. The most iconic event contributing to our topic was this brand’s founder’s 200th birth anniversary, where it launched a mobile game known as Louis the Game. You must be wondering where the metaverse comes in, its not your typical mobile game. It has 30 NFTs and documents the journey of Vivienne, the person behind Louis Vuitton.
• Like Gucci, Louis Vuitton is also heavily interested in the metaverse and has embraced it heavily. The most iconic event contributing to our topic was this brand’s founder’s 200th birth anniversary, where it launched a mobile game known as Louis the Game. You must be wondering where the metaverse comes
• Balenciaga The next big name creating headlines for uses cases of metaverse in retail sector is Balenciaga. The famed brand entered into a collaboration with Fortnite and has created its own dedicated metaverse team. Balenciaga would focus the efforts of its metaverse team on identifying marketing and business opportunities in the metaverse space.

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