HOW DOES METAVERSE WILL CHANGE THE FASHION INDUSTRY?

To the question , we must then reflect on some of the best examples of the use of metaverse in the retail sector.
Below are some overviews of some top players in the metaverse for the fashion sector.

• Ralph Lauren has taken the lead as a trailblazer into new digital markets. From dressing up Emojis to launching exclusive virtual experiences or debuting limited collections for Roblox and Zepeto avatar customers, the quintessential preppy fashion group is taking the metaverse by storm.
• Like Gucci, Louis Vuitton is also heavily interested in the metaverse and has embraced it heavily. The most iconic event contributing to our topic was this brand’s founder’s 200th birth anniversary, where it launched a mobile game known as Louis the Game. You must be wondering where the metaverse comes
• Zara has once again unveiled a metaverse-based project with the launch of its new Y2K Creatures collection consisting of both digital and physical products. Many of the pieces have originated from open world platform Zepeto, with some inspired by Zara’s first digital creations while its physical versions were created after.
• H&M opened its digital doors to its first-ever virtual showroom, in connection with the launch of the Innovation Story Cherish Waste Collection. Inside the virtual showroom, press and media could walk around, talk to other guests, and view the virtual collection, which was showcased as high-quality visuals — photo-realistic 3D rendered cloth materials and garments animated to simulate the movement of the cutting-edge materials.

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