AUTOHUB – New technologies will undoubtedly enter the auto industry

While the metaverse is intriguing and brands will likely start testing out new virtual spaces, what the technology will look like in just a few years is largely known. Similar to other concepts like smartphones, the internet, and virtual reality headsets, the evolution and expansion of the metaverse will likely go through the same process of gradually transitioning from a hard-to-imagine concept to a real-life, tangible one.

New technologies will undoubtedly enter the auto industry in some way, and it has already started.

Virtual reality and augmented reality are already making their ways into the minds of automakers and dealers, as many have already started implementing them into their sales processes. This includes Audi’s collaboration with VR firm 4D Pipeline, BMW’s technology that enables people to build and drive a car through VR and 4k technologies, and Porsche’s 2020 release of its VR technology that allows customers at dealerships to experience the all-electric Taycan simply with a headset.

Hyundai has begun to inch farther into the full-on metaverse experience with its release of its “Hyundai Mobility Adventure” concept at Tier 1 dealerships last year.

Audi recently partnered with ‘Holoride’.

Audi has partnered with Holoride, whose vision is “turning vehicles into moving theme parks.” Audi says the technology will eventually give people a so-called “25th hour” every day, because autonomous driving vehicles and metaverse technology will add an hour to everyone’s day that they would otherwise spend commuting.

Nissan has begun developing an “Invisible-to-Visible” (I2V) technology that aims to make drivers more comfortable and create more enjoyable commutes.

Expanding into the broader metaverse has the possibility of making car sales 100% remote. Car shoppers may be able to access dealerships remotely from their own headset outside of the dealership. Just like cookies and advertisements on today’s Internet, dealers may be able to advertise on the metaverse in some way as well once the technology unfolds, potentially gaining more business without the need for interpersonal interactions.

OUR BRANDS ALL THE TRENDING SHOPS FOR YOU